This example, you would give a URL or other address to the clients to connect. On the Project Node, you would create a default.asp (or HTML) with to redirect them to WebAccess with the Hide Toolbar option.
<%
Session.Timeout = 1440
Response.Redirect("./broadWeb/bwRoot.asp?username=admin&tool=0")
%>
For more information, see the Web Deployment section, on using bwViewPG to Hide the Toolbar or modify the default.asp so that user types an IP address only to open View.